Maximising co-location & co-attendance

Maximising Co-Location & Community (The hidden multiplier behind higher productivity, natural co-attendance, and millions in consolidation savings)

Why Co-Location Is One of gospace’s Big 3 Value Levers

(Alongside maximising co-attendance and automatic space consolidation)

When the right people sit near each other on the days they are actually in, three powerful flywheel effects kick in automatically:

  1. Productivity & well-being soar – more serendipity, faster decisions, stronger team identity

  2. Co-attendance rises organically – people want to come in when their closest collaborators are present

  3. You can safely consolidate far more space – dense, connected teams need fewer total floors

GSK, HSBC, AstraZeneca, and multiple UK Government departments consistently rank “improved co-location & community metrics” as one of the top two reasons they expanded from pilot to full estate rollout.

This guide covers the why, what, and how of co-location in gospace.

The Three Layers of Co-Location gospace Optimises

Layer
What it means
Real-world example

Person ↔ Person

Two individuals who frequently collaborate

Always seat Alice next to Bob (they message 40×/week)

Person ↔ Team

Individuals and their immediate or cross-functional teams

New joiner sits with their Level-7 squad and near their manager

Person/Team ↔ Label

Affinity to space types (quiet, high-energy, near coffee, etc.)

Data scientists → quiet zone; traders → collaboration floor

1. Automatic Connection Discovery – The Ideal Path

The single biggest ROI accelerant is letting gospace discover real collaboration patterns directly from your systems.

Best-in-class: Microsoft Graph integration (recommended)

We only require two read-only application permissions:

  • Reports.Read.All

  • CallRecords.Read.All

These give us insights into:

  • Who messages, calls, and meets whom most frequently

  • Natural community detection via meeting overlap

  • Focused vs. collaboration time → work-persona classification (Maker vs. Manager schedules)

  • Extended reporting-line relationships

Result: thousands of weighted connections are created and refreshed automatically – zero manual effort, continuously accurate.


Fallback discovery methods (still extremely effective)

If Graph permissions are not possible, gospace can generate connections from:

  • Cisco Meraki historical Wi-Fi co-presence

  • Calendar invite overlap (requires calendar integration)

  • Directory names via “Generate Connections with AI” (one-click)

  • Manual creation of connections via UI

  • Manual CSV upload (template provided below)

2. How gospace Measures Co-Location & Community

These are the exact metrics we share with every client in POCs and quarterly business reviews:

Metric
Definition
Target (what “great” looks like)
Dashboard location

Community Co-Attendance %

% of days where ≥70 % of a detected community is present together

68–85 %+

Community → Co-Attendance tab

Community Co-Location Score

Weighted average distance between community members when in (0 = perfect adjacency)

≤14

Community → Co-Location tab

Personal Collaboration Index

% of an individual’s top-10 collaborators they sat within 15 m of on shared in-office days

78–92 %+

Employee 360° view

Label Affinity Match %

% of people who received their preferred space label on the days they were in

≥87 %

Analytics → Space Suitability

Workplace Suitability Index

Composite score of the four metrics above (0–100)

82–94

Executive Dashboard (headline KPI)

3. How to Maximise Co-Location – Step-by-Step Playbook

Step
Action
Pro tip

1

Enable Microsoft Graph (or one of the fallback methods)

Clients who do this see 18–24 % extra consolidation potential

2

Click Generate Connections with AI (Requirements → Connections)

Takes <3 minutes for 10 k–200 k weighted edges

3

Review and pin critical communities (e.g., Trading, Exec, R&D) in the Community tab

Lock the ones leadership cares about most

4

Add or bulk-upload label affinities (quiet, collaboration, near manager, etc.)

Use work-persona detection from Graph for instant accuracy

5

Ensure Maximise Co-Location toggle is ON in Allocation Policy (default = ON)

You can still weight it against consolidation if needed

6

Watch the Workplace Suitability Index climb week-on-week

Most clients gain 14–22 points in the first 90 days

4. Real Results from Clients Who Prioritised Co-Location

Client
Starting Suitability Index
90-Day Result
Extra consolidation unlocked

Client 1

61

89

+£2.7 m annualised

Client 2

58

87

1.5 extra floors closed

Client 3

64

91

31 % density increase

Client 4

59

90

3 floors → 4 floors closed

Co-location is not a nice-to-have. It is the hidden multiplier that makes higher voluntary attendance and aggressive, safe consolidation possible.

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